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One of the biggest mistakes a small business can make ? especially a young small business ? is trying to be all things to all people.  This article will show you what it takes to create your own unique selling proposition (USP) in order to become successful.

You’ve probably heard the old adage “If you don’t stand for something, then you’ll fall for anything.?

While the quote refers to politics and ethics, the same thing can be said for your small business, only it might go something like this:

“If you try to stand for everything, then you’ll fall.?  Period.

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Business-to-business websites are now a critical part of the B2B marketing process and the demands on these sites have changed. It’s no longer enough to look good. A B2B website has to deliver measurable results on your (or your client’s) objectives. This includes how well it entices visitors to stay on the site and how many visitors are successfully converted to customers or sales-ready leads.

Not surprisingly, most website designers ? by training ? look at the project from the standpoint of the visual design and not from a business buying process and persuasion standpoint.

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The creating connection is the keystone to building a relationship that turns potential clients to paying clients requires ongoing communication so comfort and trust develop.  You need to have an Irresistible Free Taste (IFT) and that is a free giveaway you (should) have on every page of your site to make the potential clients want to give you their name and email.

Wouldn’t it be silly to go to your high school prom in sweat pants and Reeboks? 

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Before hiring a printing service for a direct mail campaign, it is important to conduct proper research. All you may be getting is the cost without the expected results, which can be disastrous.

When contracting out printing services it is important to do
research. Doing research up front can help you make your direct mail
campaign profitable with as few headaches as possible.  We have put
together a list of questions you may want to answer before going to the
printer.

1. Who is your target market?

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