March 25th, 2009
The Direct Marketing Opportunity
What is direct marketing?
How can direct marketing techniques drive your sales?
How do you implement a direct marketing campaign?
Direct marketing is a sub-discipline of marketing that focuses on driving purchases via a specific “call-to-action”. One of the main advantages of direct marketing is that the results achieved are trackable and measurable regardless of whichever media is utilised.
The main types of media employed in direct marketing are direct mail, direct response advertising, email marketing and telemarketing, however, it can also encompass radio, television, internet banners and billboards, etc.