September 19th, 2008
Getting Marketing Smarter
Businesses small or large need to continue to increase their return on marketing investments. However, in economic downturns such as the one we are currently experiencing, staying on track is a big challenge. Expenses have to be moderated, which means classical solutions to increasing returns are not available. You can’t add lots of employees, and you can’t launch huge ad campaigns. So how does a company reach its goals? Many point to outbound marketing over the internet. But is that all it really takes?