February 19th, 2008
Purple Snowflake Marketing
Dave and Lillian Brummet’s Purple Snowflake Marketing gets an A+ as a guide to help new authors get their books into the hands of reviewers, booksellers and ultimately readers. This how-to book doesn’t just pump you up with a lot of motivational rhetoric, but supplies authors and small presses with practical, low-budget marketing tools including 500 promotional links. Their advice doesn’t just expose authors to opportunities; it also helps steer them away from pit-falls in the publishing industry.
Advice on marketing your book, beginning with the day you sign the contract, paints a realistic outlook on what a new or relatively unknown author can expect and how to employ research and preparation to make a memorable first impression.