January 24th, 2008
Book Publishing, Why Rich Authors Self Publish
Would you rather…write a book and give it to someone else to sell who will take 85% of the profits
Or
Write a book and make 100% of the profits using the same tools to sell your book as a mainstream publisher. Broke authors can make money from traditional publishing royalties but the chances of getting rich are almost the same chances as winning a lottery.
More importantly it is easier to directly target your audience as a self publisher. Main stream publishers throw spaghetti on the wall and hope something sticks. You know who your audience is and reaching them is so much easier.