June 23rd, 2008
Business Surveys - A Creative Success Case Study
Surveying your customers and prospects can be downright frustrating. Even if you’ve dealt with someone for years in a business relationship, getting them to complete a survey is difficult. Either they don’t have the time and your survey sits on a shelf or is disregarded, or they do not want to part with the answers to your questions.
The questions you ask and how you ask them contribute to the overall success or failure of your surveys. The other is the design and presentation of the survey itself. The following case study deals with the presentation aspect, and how one real estate developer created an enormously successful direct mail survey by thinking outside the box.