October 27th, 2009
Newbies Hints and Tips : Building Your Opt-in List
Tips for building an opt-in list
The first and most important point to understand is whenever you sell, or give away any item online, you MUST get your customer’s name (first name will be fine) together with their email address.
So before you allow a new customer to download, for instance, a free e-book, they have to supply you with their name and email. It’s not an option to let them have the e-book first and ask them for their name and email later. This simply won’t do. It’s a bit like tipping money down the drain, and then trying to retrieve it later only to find it’s gone beyond the u-bend!