January 23rd, 2009
Newbies Hints and Tips : Help With Sales Letters - Sales Letter Body
How to formulate a Sales Letter for maximum impact.
In a recent article I talked abut the importance of having a strong Headline and Sub-headline, and I cannot emphasise this enough - it will make or break your sales.
The intention of your sales letter must be to grab the attention and imagination of your readers, so much so they feel compelled to order immediately. This is what we’re aiming for after all.
You may already be familiar with the A.I.D.A. formula - but in case you’re not, this is how it goes: A is for ATTENTION - this part would be your Headline and Sub-headline.