Have you ever thought about why people go into Network Marketing? Maybe because it just might be the best business model ever. Please allow me to explain!
Let’s compare Big Corporate to Network Marketing:
In Big Corporate, there is only one President, and a new one can only be chosen after the first one leaves. In Network Marketing, everyone can attain the top level. In my MLM, the top level is Diamond
Start-up entrepreneurs, independent professionals and business leaders may be equally deeply passionate about their product or service model. Despite, or in fact because of that passion, their success may be at a stand still.
In the late 1990s I worked with a woman who had a brilliant cosmetics idea that had HSN (the Home Shopping Network) interested. In order to play to that audience, the product needed to be displayed in a fashion other than the one the entrepreneur wanted. She was adamant. It was her baby after all. More than 20 hours of explaining and cajoling and analytically demonstrating the potential for sales if done “the HSN way” produced no shift in her devotion to her model.
To distinguish between KPO and BPO, it would be better to first have a small brief about what these two terms means.
KPO, abbreviation of Knowledge Process Outsourcing, in literal terms means outsourcing a process which requires processing knowledge in one form or another. Supposing your processes cannot be easily automated, in other words, you require people to think and be proactive on your behalf, rather than simply following a checklist of activities? You will need a much more sophisticated firm to help you, one with a highly skilled team of people, acting upon and processing information of all kinds in order to deliver successful outcomes to you. Such a third party firm processing information for creation/formatting and/or dissemination of information for you is known as Knowledge Processing Outsourcing (‘KPO’).