April 10th, 2009

Getting to the Equity in Your Business

Many business owners today are looking at their business to determine the value and how it can be extracted. There are two very different aspects to getting the money out ? income and equity. And in terms of the “illiquid? part of a business, it’s important to have a concept of equity beyond just the cash that flows from the business to the owner.

Many business owners today are confronted with assessing the value of what they have or, more appropriately, may have left in their privately-held businesses.  Consequently, most business owners are looking at their business to determine the value and how it can be extracted.  This is a part of the exit planning process. 

December 2nd, 2008

Advertising Basics for New Entrepreneurs

Basic things about advertising that every entrepreneur should know

Advertising is made up of several activities that help promote your product or service. Advertising addresses the public and tries to influence their buying decisions. There are primary and secondary functions of advertising, but it all leads to trying to get customers to get in your store and buy your products or services. Let’s go into a bit more detail about what advertising entails.

What is Advertising?

1. Advertising is written and spoken messages that are directed to a target audience.


Close
E-mail It