October 10th, 2008

Questions To Ask Before Printing Direct Mail Pieces

Before hiring a printing service for a direct mail campaign, it is important to conduct proper research. All you may be getting is the cost without the expected results, which can be disastrous.

When contracting out printing services it is important to do
research. Doing research up front can help you make your direct mail
campaign profitable with as few headaches as possible.  We have put
together a list of questions you may want to answer before going to the
printer.

1. Who is your target market?

March 30th, 2008

Determining Productivity Ratio

What is productivity ratio? What are the factors in determining productivity?  And what are the indicators used in productivity measures?

Drawing upon the business context, productivity ratio can be referred to as the determinant of the efficiency of an enterprise to convert its available resources into useful finished goods and services. In other words, productivity ratio is determined as the ratio between output and input. It can be between production output and effort or between returns and investment.


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