October 10th, 2008
Questions To Ask Before Printing Direct Mail Pieces
Before hiring a printing service for a direct mail campaign, it is important to conduct proper research. All you may be getting is the cost without the expected results, which can be disastrous.
When contracting out printing services it is important to do
research. Doing research up front can help you make your direct mail
campaign profitable with as few headaches as possible. We have put
together a list of questions you may want to answer before going to the
printer.
1. Who is your target market?