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We have all heard that promoting the benefits of products or services is the most important aspect of marketing - ahead of the features. Before someone purchases a product or service, they want to know what’s in it for them and how helpful/useful it will be to them. Furthermore, they want to know what will happen to their lifestyles if they don’t purchase. The problem is how do you differentiate between the features and benefits of your product? Plus, once you do, how do you express those benefits?

Write a List of Features and Benefits

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A lot of marketing gurus have been touting online video as the way of the future.

They extol video as a replacement to boring and static text.

While I have to admit that I really like using online videos for promote my websites, I think that replacing all your text with video is silly. There are a lot of times when I’d much rather read an article or a manual than watch a video.

Also, when I’m reading a book or the newspaper, I can highlight anything I think is particularly important, and I can rip out just the pages that I think are relevant to me.

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