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All in all, I’m pretty happy with how 2005 turned out. My business is taking off. I’ve built a solid foundation to support even more growth (which I forecast for 2006) and
I’ve even managed to take some time off.

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Amazing copywriting for the web can be tricky. The consumers now are more choosy and smart in buying something from the web. You also have to write copy that search engines can easily find, meaning you have to insert keywords in it. Here are 3 excellent tips for an effective copywriting that can generate actual sales for your products.

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Good copy has two important functions.

1) It brings up “the world” alive. And once our attention is engaged,

2) It also delivers the unvarnished truth.

Delivering the truth without aesthetics, without illumination, would be like that proverbial tree falling down in the forest and nobody noticing it. Does a tree really fall if there are no witnesses? We don’t know.

Sheer aesthetic fireworks, on the other hand, without any truth, is disservice to the world. It is betrayal of our short existence here on this earth. It’s deception and the lowliest of the black-arts.

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So, what the heck do you say when a prospect asks the dreaded question, “How much would you charge for…”?

Pricing’s kind of a big hill to climb. We’ll take it in small steps. The first thing you’ve got to decide is your hourly rate. Not too many clients will ask about it - although I have a few who have.

Typically, the best situation to run an hourly tab is when you’re doing work that’s bordering on consulting.

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There are plenty of compelling reasons why software marketers should utilize a professional freelance copywriter to achieve their objectives. Here are10 attractive benefits:

1. Results
A professional freelance copywriter possesses the skill, expertise and ability to craft “spot-on” materials that hit home with a target audience and compel buyers to act. A freelance professional is more than just a writer. With the mindset of a marketer, a copywriter is adept at motivating prospects through persuasive messaging, which can lead to shorter sales cycles and increased ROI.

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