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Surveying your customers and prospects can be downright frustrating. Even if you’ve dealt with someone for years in a business relationship, getting them to complete a survey is difficult. Either they don’t have the time and your survey sits on a shelf or is disregarded, or they do not want to part with the answers to your questions.

The questions you ask and how you ask them contribute to the overall success or failure of your surveys. The other is the design and presentation of the survey itself. The following case study deals with the presentation aspect, and how one real estate developer created an enormously successful direct mail survey by thinking outside the box.

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How regularly do you create right now? Do you find it easy to create everyday, your creativity flowing smoothly from the moment you get down to creating?

It’s more likely that you create erratically, only when you “have time”, and then when you do come to create, because it’s been so long since the last time, you struggle to focus on one project and make any significant progress.

The secret to putting an end to these frustrating erratic creativity behaviours, the vicious cycle of “I don’t create - then I find it harder to create because I haven’t created for a while - so I don’t create” is to develop creativity habits.

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Thoughts come to us in the same manner that we project thoughts. The thoughts you think have their genesis in the giant library of the universal mind and become part of your thought process because you have somehow been stimulated to think them through your experience.

All thought is creative and every thought we have goes out into the pool of collective consciousness and is received from the pool of collective consciousness. Our thoughts create at one level and are not as powerful as words or action, which build on the initial thought in order to manifest that thought into our reality. Everything starts with the thought.

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