March 10th, 2008
Is Your Message Vanilla?
Ever wonder why you don’t get more referrals? Ever wonder why, when money wasn’t the issue, a prospect didn’t buy from you? It may be because of your message. (or lack of one!)
Often I’ll ask an agent why someone should do business with them. Their answer often goes something like this:
“I have good products/services, competitive pricing, and give good customer service.”
That’s a good answer, but if I went down the street to your competitor and asked them the same question, what do you think their answer would be? “Same answer.”