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The internet is merely fifteen or so years old, if it were human it would be adolescent, not yet educated and nowhere near grown up.

We do business with traditional companies that have celebrated their centenary and we think they are old…in internet terms, five years is old. To those of you who are over fifty and went to school when perhaps slide rules were the order of the day, perhaps lucky enough to be allowed to use a calculator toward the end of your school years….you will appreciate what has happened over recent times.

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This would be a good keyword term. That is what average people will be writing into the search boxes of the search engines. These people probably don’t know anything about internet marketing strategies and techniques, so you need to understand what words they would use as part of their searches. A general rule of thumb is that the higher the keyword category (i.e. the greater the total number of results shown in a search on the search engines) the more difficult it is to achieve first page ranking on the search engines for that keyword term or phrase from a search engine optimisation point of view.

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