December 2nd, 2008

Advertising Basics for New Entrepreneurs

Basic things about advertising that every entrepreneur should know

Advertising is made up of several activities that help promote your product or service. Advertising addresses the public and tries to influence their buying decisions. There are primary and secondary functions of advertising, but it all leads to trying to get customers to get in your store and buy your products or services. Let’s go into a bit more detail about what advertising entails.

What is Advertising?

1. Advertising is written and spoken messages that are directed to a target audience.

This is a preview of Advertising Basics for New Entrepreneurs. Read the full post (666 words, estimated 2:40 mins reading time)

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October 23rd, 2008

Role of Content for Internet Marketing

If you are currently marketing your business online and have not put a great deal of thought into the content on your website, you may be making an incredibly costly mistake. The content on your website is valuable for a number of reasons.

This is a preview of Role of Content for Internet Marketing. Read the full post (767 words, estimated 3:04 mins reading time)

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October 19th, 2008

5 Things Every B2B Website Designer Should Know


Business-to-business websites are now a critical part of the B2B marketing process and the demands on these sites have changed. It’s no longer enough to look good. A B2B website has to deliver measurable results on your (or your client’s) objectives. This includes how well it entices visitors to stay on the site and how many visitors are successfully converted to customers or sales-ready leads.

Not surprisingly, most website designers ? by training ? look at the project from the standpoint of the visual design and not from a business buying process and persuasion standpoint.

This is a preview of 5 Things Every B2B Website Designer Should Know. Read the full post (656 words, estimated 2:37 mins reading time)

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March 29th, 2008

How to write the perfect headline - Part 1

If you are trying to market a website or a product on the internet, it
is essential to master the art of headline writing. In the first part
of a two-part article we look at some of the basic rules of good
headline writing.

This is a preview of How to write the perfect headline - Part 1. Read the full post (457 words, estimated 1:50 mins reading time)

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